Purpose of the Project

Yelp is becoming a growing platform for digital marketing. In our current day and age, having a effective digital presence on the internet can be vital to the success of a business. Through the Yelp Dataset, we hope to be able to discover insights that will help a new business be successful in their environment. For this project, we will be specifically focusing on the city of Las Vegas and the Yelp data involved. The source of our data is Yelp Data Set.

Map of Las Vegas Businesses

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This map of Las Vegas shows the star rating of every single business on Yelp. The color designates the star rating for the business. It is intended to allow a user to zoom into a specific are and see if it is concentrated with a specific star rating. In the future, we will be atrempting to create a shiny UI that allows users to see where there are 1-star, 2-star, 3-star, 4-star, and 5-star businesses. In a broad scope, the map shows that a majority of businesses in Las Vegas regardless of region is rated 4-star and 5-star

Map of Businesses with over 1000 Reviews

This map of Las Vegas is filtered by businesses with over 1000 reviews in Las Vegas. The total number of businesses with over 1000 reviews is 104 businesses. When a user clicks on a point, they will get information such as the name, number of check-ins, and the average star rating of the restaurant. We hope that this will give the user an idea of what the top businesses in Las Vegas according to Yelp would be. We chose the map so that users can see the vicinity or area with the top businesses.

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Bar chart of Price Ranges in Las Vegas